About Me

I'm dedicated to helping you shed excess body fat, whilst gaining strength, to achieve a lean physique. No fad diets or workout routines here – my science-backed approach to fat loss will be tailored specifically to your needs, to get you results fast!

Why Choose me?

  • Proven Track Record: During my career as a personal trainer, online coach and gym owner I've helped thousands of people achieve lean physiques. It's been my specialty for 15+ years.
  • Nutrition Plans: My custom nutrition plans will complement your training program and optimise results.
  • Training Plans: My training plans use cutting-edge techniques that are backed by science. I use a variety of methods to keep your body challenged and optimise fat burning.
  • Supportive Community: When you join my coaching, you become part of a supportive community of like-minded people who are on the same journey as you.
  • Tailored to You: My approach will take into account your unique body type, fitness level, and lifestyle, and I'll design a customised plan that works for you.

Online Coaching - Who It's For

  • Individuals looking to lose weight and achieve a lean physique
  • People who want to improve their body confidence and self-esteem
  • Those feeling self-conscious about their appearance and seeking guidance
  • Busy professionals who struggle to find time and need a plan and accountability
  • Men and women wanting to tone their bodies and build muscle definition
  • People who have tried other fitness programs or diets without success and need more personalised support
  • Those who want to improve their relationship with food and establish healthy eating habits
  • Fitness enthusiasts seeking to take their training and nutrition to the next level
  • Individuals preparing for a special event (e.g., wedding, holiday) and wanting to look and feel their best
  • Anyone experiencing stress and looking to incorporate fitness as a way to manage it
  • Older adults aiming to maintain or improve their fitness level and overall health
  • Those wanting to transition to a healthier lifestyle but unsure where to start

How it works

Sign Up:

Start your journey by signing up.

Initial Contact:

Once you've signed up, I’ll be in touch to organise a video consultation at a time that suits you.

Video Consultation:

During our video consultation, we’ll discuss your goals, current fitness level, and any specific needs or preferences you may have.

Personalised Plan Creation:

Based on our consultation, I’ll get to work on creating a bespoke training and nutrition plan tailored specifically to your goals.

Training Plan Starts:

Your personalised training plan will officially start on the following Monday. I’ll send you all the details, including video demonstrations of each exercise, via the app.

Plan Review Video Call:

Before you begin, we’ll have a video call to go over your training plan, ensuring you feel confident and ready to start.

Workout & Diet Tracking:

As you follow the plan, you’ll log your workouts and diet directly into the app. This allows us to keep track of your progress and make sure you’re staying on course.

Weekly Check-In:

Every Sunday, you’ll enter your measurements and progress photos into the app. This step is essential for tracking your transformation.

Bi-Weekly Review Call:

Every second Monday, we’ll have a video call to review your progress, discuss any challenges, and make adjustments to your plan as needed.

Bi-Weekly Nutrition Check-In:

Every two weeks, I’ll do a nutrition check-in where I’ll review your diet and provide advice or adjustments to keep you on track.

Ongoing Support:

Throughout the programme, you’ll have continuous support through the app and our scheduled video calls, ensuring you stay motivated and make steady progress.

This process is designed to give you a structured, supportive, and personalised approach to achieving your fitness and lifestyle goals.

  • Louise

    ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

    I’ve only been training for the last few months with William. I’m so pleased with my results. He's given me more help and guidance than I’ve ever had with any other PT.

  • David

    ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

    I trained with William last year on the build up to a bodybuilding show and he had me in the best shape of my life. William very easy to talk to and helps you understand what you are doing with training and eating. Excellent PT .

  • Robyn

    ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

    William is a fantastic trainer. Encouraging and keeps you engaged with the process.Wants the best results for his clients and does everything he can to help them achieve their goals

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